lexington digital generative engine optimization

How to Measure GEO Success: Complete KPIs and Metrics Guide for AI Visibility

GEO - Generative Engine Optimization

How to Measure GEO Success: Complete KPIs and Metrics Guide for AI Visibility Measuring Generative Engine Optimization success requires entirely different metrics than traditional SEO. While SEO focuses on rankings and organic traffic, GEO success depends on AI platform citations, brand mention frequency, and query coverage across platforms like ChatGPT, Claude, Perplexity, and Google AI…

lexington digital generative engine optimization

7 Critical GEO Mistakes That Kill AI Visibility (And How to Fix Them)

GEO - Generative Engine Optimization

7 Critical GEO Mistakes That Kill AI Visibility (And How to Fix Them) Generative Engine Optimization failures often stem from preventable mistakes that destroy AI visibility before it can develop. After analyzing over 200 failed GEO implementations and conducting recovery audits for 45+ businesses, we’ve identified the most common errors that sabotage AI search performance.…