FREQUENTLY ASKED QUESTIONS - FAQ

AI search has changed the rules. We help you win the game.

faq - lexington digital geo experts

Our Mission

We’re at the forefront of the generative AI revolution, helping businesses and organizations adapt their content strategies for a world where AI systems are becoming the primary way people discover and consume information.

Our mission is to bridge the gap between traditional SEO and the emerging world of Generative Engine Optimization (GEO), ensuring your content remains discoverable and valuable in the age of AI.

What is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing content for AI-powered search engines and generative AI systems like ChatGPT, Claude, and Perplexity. It ensures your content is discoverable, understandable, and citable by AI systems.

What are other names for GEO?

Other names for Generative Engine Optimization (GEO) include Answer Engine Optimization (AEO), AI Search Optimization (ASO), LLM SEO (LLM Search Engine Optimization), and AI/GPT Optimization. These terms refer to the practice of optimizing content so it gets featured or cited in AI-generated search results and answers, as opposed to traditional search results. 

Does GEO work for social media influencers who don't rely on their websites for traffic?

Yes — GEO (Generative Engine Optimization) absolutely applies to social media influencers, even if they don’t rely heavily on their websites. While websites provide structured data and authority signals, generative engines like ChatGPT, Perplexity, and Google SGE increasingly pull from multiple sources: social posts, videos, profiles, and public mentions. Influencers can use GEO principles to make their content more discoverable, quotable, and favored by AI answers.

Do you offer ongoing GEO services?

Yes! We offer comprehensive GEO services including content optimization, LLMs.txt implementation, knowledge card optimization, ongoing monitoring, and performance reporting. Contact us for a custom quote based on your needs.

Stay ahead in the era of AI-driven search. Our Generative Engine Optimization strategies ensure your content is discoverable, authoritative, and optimized for the way people search today—and tomorrow.