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Lexington Digital

Generative Engine Optimization (GEO) — Links & LLM Synthesis

Essential facts, links, and structure to make Lexington Digital visible, citable, and trusted in AI and search.

Mission What is GEO? Services Offers Resources Social Blog FAQ How To Start Contact

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Mission & Positioning

Mission

Bridge traditional SEO with Generative Engine Optimization so brands remain discoverable, citable, and valuable in AI-first search.

Why This Matters

AI assistants synthesize answers; visibility depends on being selected and cited by LLMs—not just ranking in legacy SERPs.

What is GEO?

GEO makes content discoverable, understandable, and citable by AI systems (ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, Google AI Overviews).

Focus: Answer inclusion, citation frequency, answer quality.
Technical: Structured data, entity clarity, JSON-LD, trust signals.
Platforms: ChatGPT, Claude, Perplexity, Gemini, Bing Copilot.

Core GEO Services

Content & Structure

LLM-ready content modeling & structured markup
Knowledge card & entity optimization
Q&A formatting and answer engineering

Technical GEO

AI-friendly site architecture
Core Web Vitals, SSR, accessibility
Trust & security signals

LLMs.txt & Governance

LLMs.txt setup
Policy, monitoring, reporting

Measurement

AI citation frequency & coverage
Answer accuracy tracking
Gap analysis & iteration

Audits, Course & Research

LLM Readiness Audit

Order the Audit →

GEO Course

Explore the Course →

Research Paper

Get the Research →

Flagship Resources

Key Blog Posts

Schema Markup for GEO

Technical SEO for GEO

What is GEO?

7 Critical GEO Mistakes

Quick FAQ

What is GEO?

GEO optimizes your site and content so AI assistants and generative search engines can find, understand, and cite your brand in answers—not just list your pages as links.

Who is GEO for?

Brands, publishers, and creators that want inclusion and citation in AI-generated answers across ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, and Google AI Overviews.

Do you offer ongoing GEO?

Yes. We implement technical and content fixes, monitor AI citations, and iterate based on gaps and performance—plus governance like LLMs.txt and structured data.

How is GEO different from SEO?

SEO optimizes for ranked links. GEO optimizes for inclusion inside AI answers, prioritizing structured content, entity clarity, and trust signals.

Which assistants and engines does GEO target?

ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, and Google AI Overviews.

How do you measure GEO success?

KPIs: AI answer inclusion, citation frequency/share of voice, accuracy, traffic/conversions from AI surfaces, and reduced hallucinations.

How long until we see results?

Quick wins in 2–6 weeks; broader coverage typically builds in 2–3 months.

Do we need schema markup? Which types help most?

Yes. FAQ, HowTo, Organization, Article, and Product schemas are high-impact, plus identity/entity markup.

What is LLMs.txt and do we need it?

LLMs.txt is a governance file guiding AI crawlers on how to use your content. Recommended for most brands.

Does link building still matter for GEO?

Yes—quality, relevance, and trust signals matter more than volume.

How to Get Started with GEO

Schedule a GEO Readiness Audit to baseline AI answer visibility.
Implement structured content, schema, and LLM-friendly architecture.
Monitor citations, accuracy, and answer quality; iterate on gaps.

Start GEO with Lexington Digital →

Contact

Contact Form (Preferred)

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